Project Description

HB Ice Cream is an ice cream brand in Ireland and is part of the Unilever Group’s Heartbrand ice cream brand. It manufactures most of the Heartbrand’s ice cream range, as well as some products designed exclusively for the Irish market, including the Hazelbrook Farm range of blocks of ice-cream.In Northern Ireland, The company was founded in 1926 as Hughes Brothers by James, George, and William Hughes at Hazelbrook Farm in Rathfarnham, Dublin. In 1964, the milk distribution operations of HB were transferred to Premier Dairies. The rest of the company was sold to W. R. Grace and Company and subsequently became part of Unilever in 1973. In 2005, the HB Ice Cream plant in Rathfarnham was closed with the loss of 180 jobs. HB Ice Cream’s local Irish brands are now manufactured by Lakeland Dairies in Killeshandra, County Cavan.

CDG and CRE8 produced a website for the world cup in 1998 in France and with this HB was a sponsor to the stings and TV adverts on RTE during the playoffs. This site was used to promote a competition to fly some lucky winners to the cup final and semi finals. CDG completed the web design and web development for the site to fit with the Heart Brand and produced one of the first flash based websites in Ireland. While it is older work we are happy to be able to use in our portfolio such a well known brand. This website was also short listed for awards in 1998/99.